Pumping Profiles: The Smartpump

To complete our Pumping Profiles series, this week we're meeting Emily, who uses an all-singing-all-dancing Smartpump.

I am so thrilled to share Emily's story, as she reminds each and every one of us to remember why we are making the choices that we make.  This working mama's message is one of encouragement and commitment.

Pumping Profiles: The Double Electric

The double electric breast pump is something of a staple in the world of breastfeeding and thanks to the Affordable Care Act, most insurance companies will cover the entire cost of a pump.

One of the reasons that I’m running this mini series about pumping is to spread the message that pumps are available to moms via insurance, which is a fact that too many of us bypass in the whirlwind that is motherhood.  I want to take a second though, to mention those moms who don’t have health insurance.

Pumping Profiles: The Mighty Hand Pump

If we are lucky, we are told during pregnancy to prepare for feeding our babies.  We are given information leaflets with pictures and paragraphs detailing the perfect latch and like an exam to study for, we are lured into believing that with the correct information booklet to hand, we will sail through the first few weeks and months of breastfeeding without bother.


This is the reality for scores of mothers, of course, but for many new moms, breastfeeding comes with its challenges.  Even when armed with prior-planning, a lactation consultant and oatmeal cookies, so many of us find ourselves embarking on a journey that – let’s face it – isn’t always smooth sailing.

The All-Purpose Beauty Cream Hiding In Your Diaper Bag

"My husband stole my nipple cream!"

All eyes turned to the mom in the corner, gently rocking her baby as she handed her toddler a plastic frog.

The Unfiltered Parenting Video We All Need To Watch

A few weeks ago, I wrote a post about how frustrated I am with the "You'll Miss This" videos that crop up all-too-often on my social media feeds.

You know the ones I mean...the ones that tell us to absorb every moment of every day because it all goes by so very fast...without quite acknowledging that some of those moments are bitterly hard.

If, like me, you're fed up of the typical "You'll Miss This" video script, I hereby offer you an alternative.


If you've had enough of being told to absorb every single second of the baby days...of being told how fast the years tick by...of being told you will dissolve into nothingness as soon as your littles have flown the nest (in exactly "18 summers" and counting...) Well, here's a little something for you.

Let's call it perfect imperfection...motherhood unfiltered...BS-free.

Just real moms, real kids and real shit going down.

Enjoy, my friends...

How Formula Giants Are Breaking The Code

Have you heard of the International Code of Marketing of Breast Milk Substitutes?

The Code is an international set of recommendations, which regulates the marketing of breast-milk substitutes and in simple terms, it advocates that babies be breastfed and that any promotion of breast milk substitutes be banned.

The reasoning behind the creation and implementation of The Code is to protect and improve breastfeeding rates.  The World Health Organization (WHO) states that breastfeeding is "unparalleled in providing the ideal food for infants" and research has found that over three quarters of a million lives would be saved yearly if breastfeeding was universally practised:


"The protection, promotion and support of breastfeeding rank among the most effective interventions to improve child survival. Increasing breastfeeding to near-universal levels could save more than 820 000 lives every year."

Yet the industry of breast milk substitutes, currently valued at $70.6 billion, isn't renowned for following the rules.  The Code explicitly states that there should be no advertising or promotion of formula milk, including any advertising through mass media outlets such as websites or social media.  Yet the WHO have found that current marketing practices are increasingly targeting blogs and social media channels:

Uncensored Birth Photos are now ALLOWED on Facebook and Instagram


(Picture credit, @marijkethoen_birthphotography)

In December 2017, Katie Vigos launched a petition asking that Instagram change its censorship policies to reclassify childbirth as educational material, rather than categorising it alongside “pornography, graphic violence and profanity.”  The petition essentially demanded that Instagram addresses its nonsensical stance that brith is too offensive for the public eye.

Before the launch of this petition, moms posting birthing pictures to Instagram and Facebook risked having their photographs permanently deleted and even their accounts shut down.  Yet with more than 23,000 signatures supporting the #IGallowuncensoredbirth petition via the Empowered Birth Project, both Instagram and their parent company Facebook have now officially changed their censorship policies to allow uncensored birth pictures on both platforms.